The best diet plan in the world.

It's called the "Alpo Diet." Invite a dozen friends over to your house. Tell them that by the end of the month you're going to lose ten pounds. Tell them that if you don’t, you'll eat the can of Alpo in front of them.

Well, as long as it has gravy…
For the next week, every time you feel the urge to take a piece of chocolate from the cubicle next to you, reread the contents of the Alpo can. If someone offers you something smothered in goo, open the Alpo can and take a good deep sniff.

You see, this is the crux of goal setting: Rarely do people improve because of the pleasure of the goal; rather it's pain that sets them on a goal,

- Dan John